Calamar has been around for quite a few years. And after all those years the brand was in need of a more coherent communications statement and a bolder visual mark to represent their strategic redirection, which the people from dan pearlman developed gracefully. Based on the new brand values we were involved in designing the new word mark in the role of the art director. We later had the chance to work on the fall winter catalogue in the capacity of the creative director.
Campaign photography for the catalogue by Mark Sanders: marksanders.co.ukDesigners: Kathrin Ehm, Ajhana Pluncevic
The project has been produced for dan pearlman: danpearlman.com